Oprah Winfrey has always been known for her bold business decisions, but this week she surprised even her most loyal fans. Reports confirm that Oprah sold her remaining $100 million stake in WeightWatchers, officially ending a decade-long partnership with the brand.

Back in 2015, her investment in the company was called “the Oprah effect.” Stock prices skyrocketed overnight, and millions of Americans signed up for WeightWatchers. Her involvement gave the brand credibility and power it hadn’t seen in years.

But times have changed. The rise of Ozempic and other weight-loss medications has shaken up the health industry. Oprah herself admitted earlier this year that she had turned to medication to manage her weight after years of public struggle. For her, letting go of WeightWatchers wasn’t just financial—it was personal.

Fans online are divided. Some applaud her honesty and see this as a brave step toward authenticity. Others worry it’s the end of an era. After all, Oprah’s word once held enough power to change entire industries.

Financial experts also chimed in. Selling her shares at this time may look like a loss, but given the challenges WeightWatchers is facing, it might be one of her smartest exits yet.

Still, the Oprah brand is bigger than any single deal. Her focus on mental health, her OWN network, and her work in philanthropy continue to dominate her legacy.

So while the world debates her decision, Oprah is once again reminding us she plays by her own rules. And history proves—that usually pays off.